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- Brand Protection - Tackling the Problem of Counterfeiting with IT
- The manufacture, smuggling and sale of counterfeit goods is a growing problem for society and industry. The total global economic value of counterfeited products is estimated at $650 billion and is expected to rise to $960 billion by 2015 (Frontier Economics, 2011).
- Drawing on a wide range of research reports and publications, this whitepaper looks at the scale and consequences of the global counterfeiting problem. It then considers the specific issues faced by a number of key sectors including pharmaceuticals, food and drink, tobacco, electrical products, chemicals and designer goods.
- The whitepaper concludes by discussing how the power of Information Technology (IT) can be harnessed to improve the efficiency and efficacy of organisations’ anti-counterfeiting operations.
Click here to read the rest of this whitepaper- Click here to read about ABM's investigation management software
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